Social Media – Your Marketing Executive

Social media is one of the great internet technology solutions that connected the people across the globe. This excellent platform has become popular in a very short span because of its simplicity and useful features to communicate with others. Billions of people visit social media platform and stay connected with their network every day. This makes social media an effective media for publicity. It can be called as the modern way of mouth publicity where your words can reach thousands of people connected with you. How such fabulous platform can be missed by marketers? Now, social media has become an inevitable part of internet marketing. If your business is not connected with social media, your business is missing a lot. Discover what a miracle you can achieve with social media marketing.

Importance Of social media marketing

 

Social media was an innovation five years ago but now it has seized the lives of people around the world. Facebook, Twitter, Google +, YouTube, LinkedIn are some of the popular social media sites today. The importance of social media for businesses can be highlighted with some interesting facts and you will realize that social media marketing is essential for every one whether it is small business or big industry. Here are some of the recent facts about social media –

• Rapidly growing social media users – Research and surveys show that there are  –

• 1.15+ billion Facebook users

• 500+ million Google+ users 

• 500+ million Twitter users

• 240+ millions LinkedIn users

• 70+ Millions Pinterest users

• Increasing Smartphone users – Smartphone users accessing internet through mobile are increasing remarkably. It has increased by 60% i.e.819million in last two years.
• 89% of the marketers agree that social media has given wide exposure to their business and has proven beneficial for their business.

Besides these facts, actual benefits of social media to businesses are excellent. These benefits are -

• Great exposure – Social media sites like Facebook, Google+, LinkedIn provide facilities like fan pages, creating groups, circles which facilitate to stay connect with your business audience and expand the reach by addition of new members to the network.
• Increased traffic – Social media like Facebook works similar to traditional mouth publicity marketing. Naturally, number of visitors to your business site which is linked with social media increases remarkably.
• Easy way to establish customer relations and build the bond of trust – You can communicate with your business audience. Give them updates about your business activities, listen their concerns about your business/ services etc. Hence, this two-way communication helps maintain customer relations and build a solid bond of trust between your customers and business which is very valuable asset for your business.
• Improved search ranking – The buzz created on social media reflects on search ranking position as search engines count social opinions such as number of likes, +1, comments etc. to assess your website.
• Improved sales – This ultimately results in increasing sales of your business.

Social media marketing offers loyal customers, reduces marketing expenses and many other benefits to your business. That is why; importance of social media marketing is indebted.

Expand Your Business With Online Marketing

Though traditional marketing strategies like TV, radio or print media ads are still used, online marketing has dominated today’s marketing trends for several reasons. One of the most important reasons is the change in the consumers purchasing habits and preferences. The widespread of internet shows that most of the consumers today search and compare different products and services through internet. Moreover, people prefer to buy various products online as online transactions ensure all factors such as reliability, security and trust. That is why; businesses prefer to invest in online marketing and they are getting good returns over time. There are many other facts underlying this major benefit of internet marketing. This article reviews all the benefits of online marketing which highlight the importance of online marketing.

Why Online Marketing Is Preferred Over Traditional Marketing Strategies

The evolution of internet technologies like E-commerce, social media along with mobile internet technology resulted in the widespread use of internet for various purposes. Today, E-commerce provides excellent shopping experience sitting at the home. Many such benefits of internet helped businesses to prefer online marketing for their business. Here are some prominent online marketing benefits –

• Expanded reach – With online marketing, your business can reach to the people across the globe. Online store offers outlet which works 24X7 for your business. Anyone can visit your store/ business website at anytime from anywhere to buy your products/services.
• Tracking and personalization of consumer trends – Online marketing facilitate to track customer preferences, history or their interests. Thus, you can announce different special offers/ discount schemes to target particular group of customers/ potential customers. It helps increase sales volume.
   
• A wide variety of marketing strategies – Online marketing provides ‘n’ number of marketing strategies which are easy to implement and cost effective. Some of the online marketing methods include article marketing, SEO and search engine marketing (SEM), E-mail campaigns, social media marketing etc.
   
• Amazing Social media networking – Social media sites like Facebook, Twitter, LinkedIn provide a big platform to reach mass audience. Businesses can build their network to communicate with their customers, resolve customer queries, launch new products, declare special offers/events and more importantly build customer relations.
• Cost effective – online marketing is definitely economical than other traditional marketing methods. Email campaigns, social media communications and other marketing ways are very simple and save money on business marketing.
• Online branding – Online marketing is very beneficial for branding. It allows creating awareness about your products/services, build network of customers, maintain customer relations etc. The result of these activities is that people recognize your business with your name, logo and that is nothing but branding.

All these benefits of online marketing made it popular among the businesses and marketing industry. Hence, online marketing has flourished in a very small time span. Online marketing helps cope up with the changing internet technology as well as offers excellent benefits of the emerging technologies. So, what are you waiting for? If you are not using online marketing for your business, you are losing a lot.