Social Media – Your Marketing Executive

Social media is one of the great internet technology solutions that connected the people across the globe. This excellent platform has become popular in a very short span because of its simplicity and useful features to communicate with others. Billions of people visit social media platform and stay connected with their network every day. This makes social media an effective media for publicity. It can be called as the modern way of mouth publicity where your words can reach thousands of people connected with you. How such fabulous platform can be missed by marketers? Now, social media has become an inevitable part of internet marketing. If your business is not connected with social media, your business is missing a lot. Discover what a miracle you can achieve with social media marketing.

Importance Of social media marketing

 

Social media was an innovation five years ago but now it has seized the lives of people around the world. Facebook, Twitter, Google +, YouTube, LinkedIn are some of the popular social media sites today. The importance of social media for businesses can be highlighted with some interesting facts and you will realize that social media marketing is essential for every one whether it is small business or big industry. Here are some of the recent facts about social media –

• Rapidly growing social media users – Research and surveys show that there are  –

• 1.15+ billion Facebook users

• 500+ million Google+ users 

• 500+ million Twitter users

• 240+ millions LinkedIn users

• 70+ Millions Pinterest users

• Increasing Smartphone users – Smartphone users accessing internet through mobile are increasing remarkably. It has increased by 60% i.e.819million in last two years.
• 89% of the marketers agree that social media has given wide exposure to their business and has proven beneficial for their business.

Besides these facts, actual benefits of social media to businesses are excellent. These benefits are -

• Great exposure – Social media sites like Facebook, Google+, LinkedIn provide facilities like fan pages, creating groups, circles which facilitate to stay connect with your business audience and expand the reach by addition of new members to the network.
• Increased traffic – Social media like Facebook works similar to traditional mouth publicity marketing. Naturally, number of visitors to your business site which is linked with social media increases remarkably.
• Easy way to establish customer relations and build the bond of trust – You can communicate with your business audience. Give them updates about your business activities, listen their concerns about your business/ services etc. Hence, this two-way communication helps maintain customer relations and build a solid bond of trust between your customers and business which is very valuable asset for your business.
• Improved search ranking – The buzz created on social media reflects on search ranking position as search engines count social opinions such as number of likes, +1, comments etc. to assess your website.
• Improved sales – This ultimately results in increasing sales of your business.

Social media marketing offers loyal customers, reduces marketing expenses and many other benefits to your business. That is why; importance of social media marketing is indebted.